Site Analyzer

Site Analyzer gives detailed information on your site's structure and particularly on the way that your pages inter-link. Internal links and site structure can be very important in terms of how search engines interpret the content they find on the pages of your site.

A sites link structure helps to tell the search engine which pages in a collection are more important than others. This is a concept that search engines use across the web in order to rank pages in response to search queries. It is also a concept that can be applied to your site.

Internal links are vitally important for the user experience of your site but they can also have a crucial role to play in your search engine results. Page Analyzer is designed to illustrate what the internal links on a site say about the content and relative importance of the pages.

The summary page gives site level information such as the number of pages checked, the depth (number of clicks from homepage), number of links found and the number of broken links.

Each page on the site is presented together with information on it's Title and the theme of the page based on an analysis of it's content. Site Analyzer gives the number of internal links it found pointing at the page and lists the link text used in links into the page (both text links and alt tags from image links). Internal links may or may not be devalued in various aspects of the link popularity calculations of the search engines but they still play a very important role. Anchor text of inbound links is an important feature of how search engines currently determine the relevancy of a page to a particular query. Site Analyzer gives information on how well your inbound link text aligns with the content of your pages allowing you to alter link text to help boost those rankings. Webmasters often have little control over the links that point to them from external sources and it can be a challenge to ensure that the link text used is helping you in your efforts to target particular phrases. Internal links have one huge advantage in this regard. They are totally under your control.

The structure of your site, in terms of which pages link to where, can tell a search engine and a visitor a lot about what content is important. Whether you look at issues such as Page Rank or Theming, how you link your pages together will impact on your search engine results.

Site analyzer analyses the page importance of each of your pages based on the internal links within your site. It presents a graphical representation of your site, allowing you to view your site's structure in an easy to understand format. This can help you identify buried content that you want to make more prominant or situations where you are passing large amounts of importance to pages that are not really where you want your visitors to end up. You may want to funnel the Link Weight that your homepage has acquired through inbound links and make sure that the internal pages you want ranked are getting maximum benefit from your internal linking structure. On the other hand you may need to concentrate the Page Rank in your site and channel as much of it as possible to the homepage which is competing for the most competitive terms. Either way Site Analyzer will help.

Broken links are bad. They don't inspire confidence in visitors and the search engines agree. The problem is that as a website grows, broken links happen. They happen all the time. Maybe because a file has been removed or it's name has changed or maybe because of a simple typo. So while it's spidering your site Site Analyzer will report on any broken links that you find so that you can take care of them and make sure that visitors and search engines don't get negative signals.