Search Engine Optimization is a field with a lot of gray areas and a number of approaches. This article outlines my approach to SEO. My approach is just one of many and is based on my experience in the field and what I have seen work and fail. It is not flawless. It’s not always […]
Definition:
According to the marketingterms.com dictionary Search Engine Optimization or SEO is
“The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.”
I’m not one to go round arguing with dictionaries and one definition is pretty much as good as […]
So why is this content being presented as a blog?
Well, a set of analysis and reporting tools such as ours takes data (a webpage for example) analyzes it based on a set of rules and produces output. In designing the tools we faced some interesting and difficult choices in terms of what that output should […]
Hello and welcome to the Rank-Gain blog.
Ok. I’m new to this blogging lark, which puts me about 4 years behind the SEO bandwagon, so no doubt the format and style of this content will develop over time. What we’ll try to do with our articles section is provide advice and news in relation to Search […]